Running a construction business takes a heap of effort, organisation and time, and construction marketing strategies might not be at the top of your priority list. But putting some effort into the right areas can be a quick way to earn new customers and grow your business.
Not sure where to start? Here are five top tips on marketing for construction companies.
- Fix up how you look online
Marketing for builders starts with being found, and when it comes down to it, the easiest way to get your business found is to put yourself online. But it’s not enough to just be there — you need to have a decent presence too. This is typically the first time a potential client will interact with you, and first impressions matter. This comes down to two main areas: your website and social media.
Your website needs to be easy to navigate and lay out your services, contact information, and even some testimonials from satisfied clients. It should also be mobile-friendly, because that’s how most people are searching.
Social media is another important construction marketing option, where you can show off your work and build trust. Use platforms like Facebook, Instagram and even TikTok to share product updates, client stories, and before-and-afters. Both your website and socials also give you the opportunity to add a personal touch, and really show people who you are and how you work.
- Local SEO
Search engine optimisation (SEO) is all about helping you rank higher in search results, and while you can invest in a marketing agency to help you with that, there are some things you can do yourself. The first is to claim a Google Business Profile, which you can do here. Then you can fill it with your location, phone number and business hours, giving customers a quick overview of you. Having a business profile gives you a better chance to appear when customers are looking for construction businesses in your area.
On top of that, when you’re working on your website content, try to include the types of search terms your customers would use. Being specific to your area can help you attract more appropriate clients. For example, if you’re based in Hervey Bay, try to add “construction in Hervey Bay” or “Hervey Bay home renovations” where you can, but only if it makes sense.
- Ask for reviews
Reviews should be a huge part of any marketing strategy for builders. People like to know what others think, especially when it comes to services. It might seem a bit pushy at first, but asking customers you’ve done work for to give you a positive review can be a huge advantage. Google reviews sit prominently on your business profile, and people take those stars seriously, so putting together a string of 5-star feedback can help you earn immediate trust. Particularly glowing reviews can also be added to your website and shared on socials.
- Email marketing
It might seem a bit old school, but there’s a reason every brand and business wants your email: it’s one of the most effective ways to keep in touch with customers. As a business owner, you can use emails to share updates and special offers, or even some of your expertise on subjects like property maintenance. You don’t want to overdo it and annoy those on your list, but including emails in your construction company marketing plan can help you stay top of mind with clients and keep new leads engaged.
- Invest where you can
In most cases, the above marketing strategies for construction companies can all be done without paying anything, but investing a little bit of your revenue into marketing can go a long way, especially when you spend it the right way. Some of the best things you can invest in include:
High-quality visuals: Clear, professional photography and videography can give a significant boost to your business. You can use this content on your website and social media, and even in advertising.
Paid advertising: Paying for ads on Google or social media is a great way to specifically reach your target audience, based on important factors like location and interests. You can always start with a small budget too, earn a few leads, and slowly turn it up as your business grows.
Blog content: Writing articles for your website helps you to rank for more keywords and earn more search traffic, but a lot of business owners struggle to find the time. You can opt to spend on a content writer to help you with this, giving your website more strength in search.
BONUS: Don’t forget about word-of-mouth!
Sometimes, you can’t beat the classics, and word-of-mouth recommendations are still a massive drive of business, especially for tradies and construction professionals. Quality work will naturally lead to referrals, with customers happy to pass on your name when they know someone is looking for a construction business. Always try and go above and beyond, and create a positive relationship with every client — you don’t know where it could get you.
Nothing works better than a job well done
Including these tips in your construction marketing plan is a quick way to get new jobs and keep your business developing. But they’re even more powerful when you pair them with an efficient workflow and high-quality output, and Mira is specially made to help you get your work done better.
With in-built job scheduling, quote and invoice generation, and integrations with leading accounting platforms, Mira makes business easy as. Start a free trial today, and experience the ease for yourself.